AMP Expenses

Income Tax

ITAT Grants Reckitt Relief in Marketing Intangibles Transfer Pricing Dispute | Biz Flow Kit
Byadmin May 17, 2026

ITAT Grants Reckitt Relief in Marketing Intangibles Transfer Pricing Dispute The Ahmedabad Bench of the Income Tax Appellate Tribunal (ITAT) on 14 May 2026 ruled in favour of Reckitt Benckiser Healthcare India Pvt. Ltd., holding that higher Advertising, Marketing, and Promotion (AMP) expenditure by an Indian subsidiary cannot automatically be treated as creation of a…

Read More ITAT Grants Reckitt Relief in Marketing Intangibles Transfer Pricing Dispute | Biz Flow Kit
Income Tax

AMP Expenses Held as Revenue Expenditure, No TDS on Payment Gateway Charges | Biz Flow Kit
Byadmin March 28, 2026

ITAT Rules in Favor of MakeMyTrip: AMP Expenses Held as Revenue Expenditure, No TDS on Payment Gateway Charges The Income Tax Appellate Tribunal (ITAT), adjudicated a series of appeals involving M/s. Make My Trip (India) Pvt. Ltd. for multiple assessment years, primarily focusing on Assessment Year 2009-10. The Revenue challenged the deletion of significant additions…

Read More AMP Expenses Held as Revenue Expenditure, No TDS on Payment Gateway Charges | Biz Flow Kit